An open letter to the #ExpoChat community

by tracibrowne on January 26, 2012

The weekly chat on twitter that is all about trade shows, #ExpoChat, is just seven months old, yet I don’t know how I managed to live without it all the time before it started. I have had the privilege of meeting weekly with some of the brightest, most innovative and passionate trade show producers, exhibitors, [...]

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A Conference Curmudgeon

by tracibrowne on December 14, 2011

I’m afraid I’m becoming a conference curmudgeon.  I often return home from event industry conferences disappointed.  I love seeing everyone face-to-face, but am disappointed in the education and the trade show content. Expo! Expo! was no different for me.  I do not however regret going.  The reason being I got to meet so many “friends” [...]

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Exhibitors who caught my eye at Expo! Expo!

December 13, 2011

There was a lot of tech on the show floor at Expo! Expo! yet not a lot that stood out to me as being new or innovative. I’m not saying the tech was not good or useful, just that I’ve seen it all before. But the following are a few exhibitors who really stood out [...]

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Exhibitor pre-show promotion

December 6, 2011

The trade show has changed dramatically over the past few years but sadly our exhibitors and even some organizers have not realized it yet. Attendees don’t see a show as a giant shopping mall anymore. They have done most their shopping prior to arrival and are heading to the show floor and into the booths [...]

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Running the trade show gauntlet

November 1, 2011

If you’ve done any amount of exhibiting at all you’ve problem been to Vegas.  After all, it’s THE trade show mecca.  And if you’ve been to Vegas you are probably familiar with the “card snappers” who line the sidewalks on the strip.  They hand out cards all day and night advertising various “escorts”.  But they [...]

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Trade Show Tip Monday – Square

October 10, 2011

Last week on the #a2zusergroup chat led by Dave Lutz we were discussing great uses for iPads on the trade show floor.  I wanted to share with you a tool/app that I brought up there. Square This is an absolutely amazing little tool plugs in to your iPhone, iPad or Android and allows you to [...]

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Event Camp East Coast: Creating a Think Tank for Event Innovators

September 30, 2011

Reposted from Engage365 by Jenise Fryatt Last year Event Camp East Coast introduced the peer driven conference to many in the event industry. It didn’t have hired speakers or a program listing session topics. What it did have was a format designed to: 1- identify what attendees wanted to learn and who in the room [...]

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Trade Show Tip Monday – RTFM

September 26, 2011

Back in my days of IT and help desk support one of our biggest responses to people’s questions was RTFM (Read the F’ing Manual)–this was not actually said out loud but in our heads or while the user was on mute.  Modern technology has replaced this acronym with JFGI (Just F’ing Google It).  But in [...]

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Trade Show Tip Monday – Charging Stations

September 19, 2011

I recently gave a presentation on exhibit marketing do’s and don’ts to the Philadelphia chapter of SMEI.  For the next several days I kept having these moments where out of the blue I would think, “I should have told them about X”.  It really is impossible to give 10+ years worth of knowledge in 30 [...]

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I’m sick and tired of exhibitors who won’t follow-up.

August 16, 2011

I’m really miffed right now.  Actually I’ve been miffed for about a month.  I’m miffed as a trade show attendee and I’m really miffed as a trade show producer.  Why am I miffed?  Let me tell you. At the end of June I attended AIBTM in Baltimore. AIBTM is the brand new international trade show [...]

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