WHAT WE DO

Red Cedar has been providing marketing services to small and mid sized companies since 2005 with a focus on face-to-face marketing. Our strategic consulting services include program development for companies just entering this arena and program evaluation and re-development for companies struggling with their current program’s return on investment. Red Cedar also provides services such as comprehensive booth training, lead processing, call for presentation submission, trade show participation evaluation, competitive analysis and market research and booth management.

Your industry is very unique and you need a company that understands your business. We understand that the goals for exhibiting and the budgets for biotech are very different from big pharma. We also understand the sometimes complicated rules and guidelines the life science industry must adhere to. You will see us in the audience at many seminars and conferences where you are speaking because we take the time to educate ourselves about our clients' fields of work so that we can better help them. Quite frankly, we are proud to be associated with the life science and biotech industry and the work that you do.

You are experts in your field and we are experts in ours.  Call us today for an evaluation to see if a well planned and strategically executed face-to-face marketing program can work for you.

Founder

Traci A Browne
President

Traci Browne, president and founder of Red Cedar, has an extensive background in Information Technology working as a consultant to start-up companies during their early growth years. She transferred her ability to foster communication between departments to the trade show and meetings industry while working for a trade show marketing company. Clients included major pharmaceutical, bio and medical device companies.

While in this role, Traci discovered the biggest impediment to the overall success of the exhibitors was a lack of clearly defined and measurable goals and a lack of communication between departments such as sales and marketing and exhibit management. Many companies were merely exhibiting at trade shows because they always have and were lacking a strategic marketing, PR and competitive analysis plan.

Red Cedar was founded to partner with companies to make sure they were not making those same mistakes.