Lead Processing

Research shows that 70 percent of the leads generated at the trade show are not followed up on. If you've done the proper training and your staff has generated qualified leads with all the appropriate information, your company is losing easy money.

Forget all those fancy marketing brochures you handed out in the booth. They went in the hotel room trash as soon as your prospect had to pack to go home. Your prospect has talked to hundreds of different people at the trade show and every day that passes that he or she is not contacted means more lost business.

We have yet to come across a client who had nothing but the best intentions of following up on all leads. However, once they get back to the office, their day to day routine as well as catching up on work from when they are gone causes follow-up to be pushed to the back burner.

Red Cedar will process your leads for you making sure each prospect has a letter in their inbox from your company covering what you discussed at the trade show the day they arrive back at their office. We will also get all the leads to the appropriate sales managers to track follow up by the sales reps.

By tracking your leads through the entire sales process you will accurately measure ROI for your trade shows.

For complete information on our services please contact us or call us at 215.635.3016.