Red Cedar President Interview with Tradeshow Week, MedShow Report

What’s Next for Health Care Show Exhibiting?
The recent revision to the PhRMA Code and new restrictions being put on health care marketing by state legislatures and possibly by the U.S. Congress have the capacity to drastically change the way pharmaceutical and medical device makers use tradeshows to market their products. To find out what this could all mean, TSW MedShow Report spoke to Traci Browne, president of Red Cedar Publicity & Marketing. more » » »

Red Cedar President named exceptional woman in the industry by Exhibit City News

New PhRMA Code

On July 10, 2008 PhRMA announced its updated marketing code which will go into effect in January 2009. These voluntary guidelines “Prohibits distribution of non-educational items (such as pens, mugs and other “reminder” objects typically adorned with a company or product logo) to healthcare providers and their staff.”

We at Red Cedar have been promoting education of HCPs in the exhibit booth and do not see this affecting our clients in the least bit as far as their exhibit strategy is concerned. Now the thousands of dollars exhibitors spend on pens and sticky notes, shipping, quick access storage and drayage can be put to much better use.

Please contact us for more information on giving HCPs what they really want in your booth.
For more information on Red Cedar’s Approach click here

PhRMA Press Release
PhRMA Code

The following is a selection of white papers, articles and presentations. Some we have written or presented and others have been written by people we respect in the industry and which we think you may find useful. We will be adding to our library of information on an ongoing basis, so please keep checking back with us to see what’s new. Don’t see what you are looking for? Give us a call at 215.635.3016.

Red Cedar Marketing to Turn Pharmaceutical/Biotech Trade Shows Inside Out (PDF)

With the increase of foreign doctors visiting the Exhibit Halls at US shows, Pharmaceutical, Biotech and Medical Device companies need to re-think their marketing strategy or be left behind.

Take the Red Cedar Challenge (PDF)

If you don’t know why training your booth staff to work your trade show exhibit booth is important… just go to any trade show and it will become painfully obvious. It does not have to be a show that represents your industry any B2B show will do for our challenge because bad booth staffing knows no boundaries.

Getting the Most from your Booth Staff (PDF)

This paper was written with an intended audience of the exhibit manager. If you are having trouble getting your staff to be enthused about working the trade show this just may help you. Sometimes we get caught up in all the logistics of the show that we forget why we are there in the first place.

The High Cost of Trade Show Mistakes (PDF)

If your company is just starting to explore adding trade shows to their marketing mix or if you occasionally attend shows with a table top or pop-up you want to check this out. We’ve seen people ‘go it alone’ too often and not even know they were losing money.

Budgeting for Trade Shows (PDF)

This is a simple tool for those adding trade shows to their marketing mix. These formulas have been around for ages and will help you realistically budget for that show you’re thinking about exhibiting at. The space will cost you $2800 but how much should you actually budget for?

Packing Your Gang Box (PDF)

What’s a Gang Box? The gang box is one of the most important things you will send to a show. A well packed gang box will get you out of just about any jam you can imagine. If there is something we are missing that you keep in yours please let us know so we can add it to our list.